Tag Archives: marketing

In 6th Art, starting our Renaissance Photoshop Project with Yoshiko Maruiwa.

Today, I began the annual Renaissance Photoshop Project with Yoshiko Maruiwa, my favorite 6th grade Art teacher at The School at Columbia University. As part of the 6th grade integrated study of Florence and the Renaissance in English, Social Studies, Science, Art, Music, and Wellness, Yoshiko and I team-teach this Photoshop unit where students locate a Renaissance painting and layer themselves into it as either the main character or an additional character.

Here are the directions for our 3-day unit:

1. We talk about media literacy. Today, one girl said it was like “reading pictures.” I liked that a lot. As a group, we defined media as the plural of medium and gave examples of both:

Media = how to convey or communicate information or mass communication, the news are described as “the media” and can share information using a variety of means (television, radio, internet, etc…)

Medium = how something is communicated or expressed: a drawing, painting, watercolor, television, email, texting, movies, music, commercial, song, newspaper, internet, magazine

2. We watch the Evolution video from Dove’s Campaign for Real Beauty.

3. We talk about how easy it is to use technology to manipulate an image and why. (Marketing!)

4. We do a brief tour of the Google Art Project. (http://googleartproject.com)

With a team of Googlers working across many product areas we are able to harness the best of Google to power the Art Project experience. Few people will ever be lucky enough to be able to visit every museum or see every work of art they’re interested in but now many more can enjoy over 30 000 works of art from sculpture to architecture and drawings and explore over 150 collections from 40 countries, all in one place.

5. We talk about Artstor and it’s subscription service which Columbia University pays for. We look at the Permitted and Prohibited uses. I remind them that it is super important to read the terms and conditions of a website so that they avoid doing anything illegal or unethical (whether intentionally or accidentally). Everything they do online public, permanent, and traceable. (http://artstor.org)

The ARTstor Digital Library is a nonprofit resource that provides more than one million digital images in the arts, architecture, humanities, and sciences with an accessible suite of software tools for teaching and research. Our community-built collections comprise contributions from outstanding international museums, photographers, libraries, scholars, photo archives, and artists and artists’ estates.

6. Students choose a Renaissance painting from Artstor that they will manipulate. The directions for the project are here.

7. We talk about ownership of Art. Who owns the Mona Lisa? Yoshiko made a simple slideshow about variations of the Mona Lisa here. We discuss copyright and fair use and discuss Shepard Fairey’s Obama Hope painting. My lesson plan is here.

2 Comments

Filed under Uncategorized

These are the (incomplete) directions for my 6th grade Photoshop Renaissance Art Project

This semester, the 6th graders engaged in an integrated study of Florence and the Renaissance in English, Social Studies, Science, Art, and other subjects. This is the second or third year that I have teamed up with Yoshiko Maruiwa to team-teach a Photoshop unit where the kids locate a Renaissance painting and layer themselves into it as either the main character or an additional character. We find our paintings on http://Artstor.org, an amazing online gallery of digital images. As The School is part of Columbia University, we can access the site from school without needing to create a login.

I used to do something similar with my 7th graders at Convent of the Sacred Heart, though they were allowed to layer themselves on any image (from Smurfette to Mia Hamm to The Pope…) In the course of teaching students how easy it is in can be to manipulate photos using a few basic tools and settings in Photoshop, I implore them to appreciate that every image they see in magazines, online, on billboards, on posters, etc. has been altered in some way, shape, or form. In the course of our discussion this year, one student exclaimed, “Even Taylor Swift doesn’t look like Taylor Swift!”

We use this Dove video (from their Campaign for Real Beauty) to reinforce the reality of image manipulation in marketing:

Leave a comment

Filed under Uncategorized